HPxFerrari

There are few brand worlds where performance matters more than Formula One.

For David Lieb’s latest work with Irresistible Studios, that world was Ferrari. Created for HP as part of the wider Together We Race campaign for creative agency Wasserman, the two hero films celebrate the partnership between two brands driven by technology, precision and relentless forward motion.

The campaign features Frédéric Vasseur, Lewis Hamilton, Charles Leclerc and members of the Ferrari engineering team, bringing viewers inside the people, systems and innovations that support performance at the very highest level.

For David, the project was a natural fit. A fan first filmmaker with a genuine passion for sport and motorsport, he brings curiosity and emotional intelligence to environments that could easily become purely technical. His strength is finding the human story inside worlds built on speed, pressure and precision.

The challenge was considerable. The team needed to capture a large volume of premium content inside a live Ferrari facility over just two shoot days, while working around high profile contributors, complex schedules and restricted access. In that kind of environment, every minute matters.

Detailed preparation was essential. David worked closely with the production team to shape a shoot plan that could move quickly while still protecting the quality of the images and the authenticity of the performances. The result is a suite of films that feel polished and cinematic, but never detached from the real people at the heart of the story.

Rather than simply presenting Ferrari as a symbol of speed, the campaign looks at what makes that speed possible. Collaboration. Engineering. Technology. Decision making. The quiet intensity of people working together at the edge of performance.

That balance is where David’s work excels. His films bring premium visuals and genuine storytelling into the same frame, creating content that feels both elevated and human.

For Irresistible Studios, the campaign is another strong example of what David brings to the roster. He understands sport because he loves it, and he knows how to translate that passion into films that brands, partners and audiences can all believe in.

HP and Ferrari are not just presented as partners. They are shown as two forces working toward the same goal, using technology to help unlock speed, precision and performance.